When should you schedule promotion? Part Three

Your book is on the shelf and you’re working on the next book.

Hopefully you’ve sat down and scheduled your promotion plan.

Hold up! You don't have a promotion plan and you are ready to pull out your hair.

Here are few tips to get you back on track:

Set up an online release party so you can mix and mingle with your readers.

Set up your monthly newsletter to go out with great content.

Schedule a few interviews on blogs, radios, online magazines.

Created a few podcasts to post while you’re writing.

Write a couple of articles for your site and for guest blogs.

Join a few reader’s groups and participate in them.

Create your own reader’s group - Create a few contests and have content to post once a week.

Schedule a blog tour and stop by the blogs make comments and answer questions.

Social media is your friend - Schedule your content so you have time to write and treat yourself to social media 1 or 2 hours a day.

Create an influencer list - Ask your readers to talk up your book.  Word of mouth is still the best way to sale books.

Sounds like a lot of stuff to do.  It can be overwhelming.  That's why you can't wait until the last minute to schedule your promotion.  Don't get discouraged if you find a lot of the online sites are booked for months.  Check out their guidelines, so you can be better prepared for the next book.

Then schedule your date with them for a later time.  There is always time to promote your book.  All promotion don't have to be in the first month it comes out.  Schedule for three months, 6mth or 9mths later.  Your goal is to sell your book all year long.

There’s a lot to do after the release of your book and you have to make time to promote and write.  Your book will not sell its self as you write the next book.

Schedule time to write and to promote, then get out there and promote, promote, promote.

Don’t forget the paid promotion sites, they can take a lot of the promotion burden off your shoulders.

I hope this series has been helpful for you. If you have any questions feel free to ask, I'm here to help you promote your book.

Did you miss Part One or Part Two?

 Need help with your promotion contact me, I have something for every budget. - 1sormag@gmail.com

When should you schedule promotion? Part Two

Don’t wait until the day the book releases to set up your promotions.

1-3 months before the book releases is when you should be scheduling your promotions.

Set your promotion budget.

Make a list of the free promotions and the paid promotions.

Create a calendar for your promotions.

Try to schedule promotion for the first three months your book is out on the shelves. If that’s too much for your time, focus on the first week, which is the most important when it comes to book sales.

Use your budget to promote on the paid promotion for the first week, then use your free promotion for the rest of the time.

Paid Promotion:

Online – Magazines, book blogs, reader sites, radio shows, podcasts, social media

Offline – Magazine, radio shows, newspapers

Free Promotion:

Interviews (print, digital, radio, sites, blogs), Articles (online/off) guest bloggers, forum promotions, book clubs (online/off), events (online, off), social media

Take time to schedule your promotion and introduce your book to as many readers as you can.

Remember to always bring them back to your website to join your community.

Next week I’ll discuss how to promote after the release.

Did you miss part One? - CLICK HERE  
Did you miss part Three? - CLICK HERE

Need help with your promotion contact me, I have something for every budget. - 1sormag@gmail.com

When should you schedule promotion? Part One

Pre Release Promotion

A lot of writers come to me for promotion after their book has hit the shelf. To be honest that’s the worse time to try to promote your books or to schedule promotion. It’s last minute. If you’re dealing with online magazines, blogs or radio shows most work on a schedule and can’t just squeeze your book in.

Give them time to schedule your promotions. Talk to the sites and see what they recommend.

For SORMAG I recommend you start promoting three months before the book comes out. You have a release date for your book. This will help you determine when you need to start promoting.

I suggest three months before because you want to work on those pre sales.

Why this early?

Some readers like to preorder their books. They want to make sure they have the book when it hits the shelves. They don’t want to have to worry about not finding a copy.

Don’t forget about the Ereaders. They like the idea of their book downloading on the day it goes live.

Don’t discount these readers who buy early. This is your chance to introduce your book to them. Give them a little nibble of your book (an excerpt of the book, a glimpse of the cover).

Remember to include a link in your promotion asking the readers to join your mailing list.

Next Tuesday we'll talk more about when to schedule promotion - Release Month Promotion.

Do you have a book releasing in the next three months?

Have you scheduled your promotions?

Don't wait to the last minute schedule your pre-sale promotions.

Did you miss part TWO
Did you miss part THREE 

Need help with your promotion contact me, I have something for every budget. - 1sormag@gmail.com