Do you have an email list for your business?

If you are starting your business or have been in business for a while, starting an email list is very important to the success of your business.

Finding new customers is hard, but if you find them and don’t have a way to stay in contact with them, you’re making yourself work even harder.  You want to keep in contact with your customers.  Your email list is the perfect way to do this.

When I started SORMAG, I reached 18,000 hits monthly.  I was excited with this number.  I didn’t realize that I should be capturing these visitors to my site. Can you imagine a list with 18,000 customers who love SORMAG and want to support it?

You can have a list like that.  It takes time and it doesn’t happen overnight.  However if you start your opt-in list (opt-in means the customer sign up on their own) you will be on your way to creating your mailing . 

Having an opt-in list means you have a list filled with customers who want to hear from you and not ones accusing you of spamming them.

Why do I need a list?

Your list is your way to communicate with your customers.  You can use it in various ways.

You can send out a monthly newsletter

Daily, Weekly or monthly sales

Special promotions

Keep the customers updated with what’s happening with your business

Offer tips or advice

Don’t worry if you don’t have many customers on your list, it takes time to build.  Remember it’s better to have 50 customers on your list who buy constantly than 500 who never buy.

Do you have an email list for your business?   If you don’t have an email list, take time today and work on creating one.

How important is a business name?

Your business name is very important.  My advice to you is to think into the future when you consider your name.  I’ll give you an example of the name I chose for my magazine – Shades Of Romance Magazine.  I wasn’t looking into ten years down the road when I came up with the name. I was looking at the now.  I wanted it to convey the books I loved, African American romances.  I thought the name was perfect for promoting AA romances.

At the time it was perfect, but when the authors I promoted started writing outside of the romance genre and wanted to be feature in the magazine, I realized the name would be a problem for those who might be looking for a place to promote their books.  They would think we only feature romance authors and would go looking somewhere else.

I wanted to change the name to Shades Of Reading, unfortunately the readers didn’t take to the name change, they were fans of Shades Of Romance.  I decided to go with SORMAG instead, it’s short and simple and easier to say.

If I had to do it all again, I would seriously think about my business future and make sure my business name covered my future goals?

Does your business name, fit into the vision for your business?