Thursday, June 19, 2014

Do you have an email list for your business?

If you are starting your business or have been in business for a while, starting an email list is very important to the success of your business.

Finding new customers is hard, but if you find them and don’t have a way to stay in contact with them, you’re making yourself work even harder.  You want to keep in contact with your customers.  Your email list is the perfect way to do this.

When I started SORMAG, I reached 18,000 hits monthly.  I was excited with this number.  I didn’t realize that I should be capturing these visitors to my site. Can you imagine a list with 18,000 customers who love SORMAG and want to support it?

You can have a list like that.  It takes time and it doesn’t happen overnight.  However if you start your opt-in list (opt-in means the customer sign up on their own) you will be on your way to creating your mailing . 

Having an opt-in list means you have a list filled with customers who want to hear from you and not ones accusing you of spamming them.

Why do I need a list?

Your list is your way to communicate with your customers.  You can use it in various ways.

You can send out a monthly newsletter
Daily, Weekly or monthly sales
Special promotions
Keep the customers updated with what’s happening with your business
Offer tips or advice

Don’t worry if you don’t have many customers on your list, it takes time to build.  Remember it’s better to have 50 customers on your list who buy constantly than 500 who never buy.

Do you have an email list for your business?   If you don’t have an email list, take time today and work on creating one.

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