Your business name is very important. My advice to you is to think into the future when you consider your name. I’ll give you an example of the name I chose for my magazine – Shades Of Romance Magazine. I wasn’t looking into ten years down the road when I came up with the name. I was looking at the now. I wanted it to convey the books I loved, African American romances. I thought the name was perfect for promoting AA romances.
At the time it was perfect, but when the authors I promoted started writing outside of the romance genre and wanted to be feature in the magazine, I realized the name would be a problem for those who might be looking for a place to promote their books. They would think we only feature romance authors and would go looking somewhere else.
I wanted to change the name to Shades Of Reading, unfortunately the readers didn’t take to the name change, they were fans of Shades Of Romance. I decided to go with SORMAG instead, it’s short and simple and easier to say.
If I had to do it all again, I would seriously think about my business future and make sure my business name covered my future goals?
Does your business name, fit into the vision for your business?