Your business name is very
important. My advice to you is to think
into the future when you consider your name.
I’ll give you an example of the name I chose for my magazine – Shades Of
Romance Magazine. I wasn’t looking into
ten years down the road when I came up with the name. I was looking at the now. I wanted it to convey the books I loved,
African American romances. I thought the name was perfect for promoting AA romances.
At the time it was perfect,
but when the authors I promoted started writing outside of the romance genre
and wanted to be feature in the magazine, I realized the name would be a
problem for those who might be looking for a place to promote their books. They would think we only feature romance
authors and would go looking somewhere else.
I wanted to change the name
to Shades Of Reading, unfortunately the readers didn’t take to the name change,
they were fans of Shades Of Romance. I
decided to go with SORMAG instead, it’s short and simple and easier to say.
If I had to do it all again,
I would seriously think about my business future and make sure my business name
covered my future goals?
Does your business name, fit
into the vision for your business?
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