Monday, February 06, 2012

THE BUSINESS JOURNEY: What’s In A Name?


When I decided to discuss my business journey I wanted to share my mistakes as well as my successes.  One of my mistakes when I started SORMAG was not having a vision.  I talked about that in a previous post. 

I never dreamed SORMAG would be online for 12 years.  I figured it would be a fun project.  I never dreamed I would make money from it or go past the first year.

If I’d known about vision I would have known to look beyond what I see right now and think about the next five – ten years.

Had I known I’d still be here. I wouldn’t have named the magazine Shades of Romance.  When I started I was about promoting multi-cultural romances.  Many of the writers I promoted moved on to writing mainstream fiction which meant I began to promote mainstream fiction.

I will admit I tried to change the name to Shades Of Reading, but my readers refuse to adopt the name, as a matter of fact, they stopped calling it Shades Of Romance and started calling it SORMAG to my disbelief.  I wanted to use the acronym SORM but sometimes you have to listen to your readers. 

My advice to you:

·         Give the name of your business serious thought.

·         Is this the  name you see for your business 5 – 10 years from now?

·         Is this the name your business can have as it advances in the future?

·         Is this the name your customers will use?

The name of your business is important and it should be created after much consideration.

My last bit of advice, if you plan on being online; make sure you secure your domain name before someone else does.  If you have a long name, like Shades Of Romance, use the acronym – sormag.com
When I created SORMAG someone had shadesofromance.com so I had to come up with something else. Thankfully sormag.com was available and was a lot easier to remember than shadesofromance.com.  Sometimes mistakes work out for the best.

What’s the name of your business?

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