When you first start your business, create a business page on Facebook. Create a twitter account for your business and make sure to include your social media information on all your business cards, brochures and flyers.
Invite your customers to join your social media platforms.
Make sure to interact with them, offer them discounts, host contests and keep your customers informed on what’s happening with your business.
Remember to have fun while using social media or you’ll stop when it becomes overwhelming.